Power of online media acknowledged; Orkut.com nominated as MTV Youth Icon 2007

Although this story popped out almost a week ago but we are not going to ignore it. Indian mainstream media looks to have recognized the potential of new online media. MTV, one of the India’s leading multimedia youth platforms, in collaboration with Pepsi has announced the launch of �Pepsi and MTV Youth Icon 2007.� You will be eager to know the nominees. The list includes our much loved �Orkut.com� along with Abhishek Bachchan, Multimedia Cellphone, Rang de Basanti (movie), and obviously YOU. We are not just naming the nominees but trying to say that the mainstream media has finally realized the likes and dislikes of the youth. The voting is taking place at www.mtvindia.com or by cellphone messaging (SMS ICON to 6882). The voting will continue till 29th of June and I won�t be surprised if we have orkut.com (with nearly 8.6 million audience) as the �Pepsi and MTV Youth Icon 2007.�