Breaking City News

PRESS DIGEST - British business The Times GOOGLE ALTERS POLICY ON LINKED ADVERTS From Monday, Google is to end its policy of trademark protection in the UK, which means it will become possible for J Sainsbury(SBRY.L: Quote, Profile, Research), for example, to place an advertisement that appears anytime someone types Tesco(TSCO.L: Quote, Profile, Research) as a search term. Tesco has pledged not to bid against rivals, saying it will take the "moral high ground". Many clients were concerned about the change, according to David Kyffin, managing director of direct/digital at WPP's Group M. "They would like to see more competition to Google in the UK, but Google is so dominant that it is not possible to buy enough adverts on Yahoo or MSN," he said. BENFIELD TELLS STAFF TO CUT BACK ON FOREIGN TRAVEL TO SAVE 15 MILLION POUNDS A leading Lloyd's of London insurance broker, Benfield (BFD.L: Quote, Profile, Research), has launched a cost-cutting drive aimed at saving 15 million pounds over the next two years and is telling staff to cut down on expensive trips abroad to visit clients. The broker racked up almost 20 million pounds last year in travel and entertainment costs. It is instructing its brokers, who can spend as much as half the year away visiting clients, to use videoconferencing instead. The shares rose 3.75 pence to 268 pence on the news. MAPELEY KEPT QUIET OVER FINANCE CHIEF'S DEPARTURE FOR FOUR MONTHS Continued...